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Prove the Value of SEO in Minutes
I came across this great article by Josh McCoy at SearchEngineWatch.com about proving the value of SEO in just 10 minutes… now if that’s not effective in telling the power of online influence, then...
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When will your next crisis hit?
Some recent client activity prompted me to brush up my crisis communications skills… which made me wonder, are YOU ready for the coming crisis? Now, my client had a minor crisis (no nuclear meltdowns...
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New Trends in Black Friday Marketing
Hopefully all of us have survived another year of Thanksgiving turkey comas, Black Friday and Cyber Monday sales… While I do not partake in the Black Friday madness (personally no sale is worth crowded...
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What Millennitals Want from Advertising?
A recent study published to AdAge.com revealed some new trends from the social media and tech savvy Millennial generation, which is gaining major buying power around the globe. So what surprising new...
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Short Web Ads have Greater Impact
A recent study by AOL indicated that short-form video ads (that play during webisodes, cat videos, short interviews, etc.) are more effective than long-form ads (that play throughout TV shows, movies,...
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Facebook Campaign Success for Doritos/Frito-Lay
According to a recent AdWeek article, the Frito-Lay brand—which had anchored its “Crash the Super Bowl” campaign on a microsite in years past—drew nearly 100 million views for the five finalist videos...
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Toys & their Apps… Are kids ready?
The Wall Street Journal recently published an interesting article on how App technology is changing toys for children. In the article by Ann Zimmrman and John Kell they look at Hasbro and Mattel as...
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What you need to know about Online PR
I loved this recent article by Jasmine Sandler on PRNews “What PR Pros Need to Know about Online PR” So what do we need to know about Online PR? First, what is it: Online PR is the culmination of...
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Embarassing Online Marketing Questions
Forbes answers the 8 Online Marketing Questions You Were Too Embarrassed to Ask, in this super great article. While the Internet (and marketing for it) has been a hot topic for several years now, there...
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Does Your Grandma Text?
So I came across this interesting article about “Texting with Grandma” on Chief Marketer and I had to share it. Many of us don’t associate seniors (those wise adults 55 and older) as technically adapt...
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Publishing’s Native Ad Trend
According to a recent article on Ad Week, Heart Magazines is the latest publisher to join the native gold rush, with new products that will let advertisers run their messages into editorial real estate...
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Google Changes Ranking Advice… Again
According to SearchEngineLand Google recently made new changes to how it ranks your website. While we believe that social media, photo/link sharing and content are playing a greater role in how...
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Strategies to Increase Email Opt-ins
While the Internet marketers continue to develop new ways to engage your audience, we’re going to focus on a tried and true method… email marketing. Yes your customers receive dozens of marketing...
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Web Ads Losing Their Influence?
Just like all great advertising that gets pushed into the public’s face… we get tired of it. Bombarded by pop-ups no more, many websites are now battling the thousands of consumers downloaded AdBlock...
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2013 Black Friday Madness
Well, if you’re like me and are tired of the Christmas season starting in October and certainly not appealed by the endless Black Friday ad invasion, then you’ll be disappointed to know that Black...
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A Lesson in On-Demand Marketing
This really great article on LinkedIn by David Edelman, focuses on what businesses should learn from Apple. Not only has Apple lead major changes in how to brand a product or service, but now its...
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